Privacy Policy

Who We Are

ScaleUp is a performance marketing agency based in Gwalior, Madhya Pradesh, India. We operate through thescaleup.in and provide digital marketing services including Meta Ads, Google Ads, SEO, social media marketing, and content strategy.

This Privacy Policy applies to all visitors and clients of thescaleup.in. By using our website or engaging our services, you agree to the terms described in this policy.

What Data We Collect

We collect the following personal information when you fill out our contact form or engage with our website:

• Full Name — to identify and address you properly
• Email Address — to respond to your inquiry and send relevant communications
• Phone Number — for direct communication and follow-ups
• Business Information — if voluntarily shared (company name, industry, budget)
• Usage Data — pages visited, time spent, browser type, device, IP address (via Google Analytics)
• Cookie Data — browsing behavior tracked via Meta Pixel and Google Analytics

We do not collect sensitive personal data such as financial information, government IDs, or health data through this website.

How We Use Your Data

The information we collect is used for the following purposes:

• To respond to your inquiry and provide our marketing services
• To send you relevant information about our services (with your consent)
• To improve our website experience based on usage analytics
• To run retargeting campaigns via Meta Ads and Google Ads
• To fulfill our contractual obligations when you become a client
• To comply with applicable laws and regulations

We will never sell your personal data to third parties. Your data is used solely for the purposes mentioned above.

Cookies & Tracking Technologies

Our website uses cookies and tracking technologies to enhance your experience and measure performance:

• Google Analytics — tracks website usage including pages visited, session duration, and traffic sources. Data may be transferred to Google servers in the United States.
• Meta Pixel (Facebook Pixel) — tracks visitor behavior to enable retargeting on Facebook and Instagram. Meta processes this data per their own privacy policy.
• Essential Cookies — required for the website to function correctly and cannot be disabled.

Data Sharing & Third Parties

We do not sell, rent, or trade your personal information. We may share your data with trusted third parties only in these situations:

• Google LLC — for analytics (Google Analytics) and advertising (Google Ads)
• Meta Platforms Inc. — for advertising and retargeting (Meta Pixel)
• Communication Tools — platforms we use to respond to your inquiries
• Legal Compliance — if required by Indian law, court order, or regulatory authority

All third-party services we use are required to handle your data in accordance with applicable privacy laws.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact form submissions — retained for up to 2 years from date of submission
• Client data — retained for the duration of our engagement plus 5 years as required by Indian tax laws
• Analytics data — as per Google Analytics default retention (14 months)
• Cookie data — as per respective platform settings (Meta Pixel: up to 180 days)

After the applicable retention period, your data will be securely deleted or anonymized.

Your Rights

Depending on your location, you have the following rights regarding your personal data:

• Right to Access — request a copy of the personal data we hold about you
• Right to Rectification — request correction of inaccurate or incomplete data
• Right to Erasure — request deletion of your personal data
• Right to Restrict Processing — request that we limit how we use your data
• Right to Data Portability — receive your data in a structured, machine-readable format
• Right to Object — object to processing for direct marketing purposes
• Right to Withdraw Consent — at any time, where processing is based on consent

International Data Transfers

ScaleUp serves clients in India and internationally. When you contact us from outside India, your data may be transferred to and processed in India, where our operations are based.

Our use of Google Analytics and Meta Pixel may result in your data being transferred to servers in the United States or other countries. These transfers are conducted under appropriate safeguards as required by applicable data protection laws including GDPR where applicable.

By using our website, you consent to the transfer of your data to India and other jurisdictions as described in this policy.

Data Security

We implement reasonable technical and organizational measures to protect your personal information:

• SSL encryption on our website (HTTPS)
• Access to personal data restricted to authorized team members only
• Regular review of our data collection and storage practices
• Secure email communications for client data

No method of transmission over the internet is 100% secure. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out:

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.